Est. 1998
Our Story
Over 25 years of bringing our community the beauty and skincare brands they trust — one honest product at a time.
Since 1998
More than 25 years in the making
Al-Madina began in 1998 in Quetta, when Haji Murtaza opened a small beauty counter with a simple belief: everyone deserves access to skincare and cosmetics they can genuinely trust. What started as one modest counter has grown into a name families rely on across generations.
For more than 25 years we've carefully chosen every brand on our shelves — clean, effective products we'd happily use ourselves. We've grown, but the promise behind every product we stock hasn't changed.
25+
Years in beauty
120+
Products stocked
2
Store locations
1000s
Happy customers
The journey
Milestones from over 25 years in beauty
1998
A single counter
Haji Murtaza opens a modest beauty counter in Quetta, hand-picking skincare and cosmetics for a loyal neighbourhood following.
2006
Our first flagship
Growing demand leads to our first dedicated store in Churi Gali, Quetta — bringing a wider range of trusted brands under one roof.
2013
Going clean
We start championing clean, non-toxic brands, curating our shelves around them years ahead of the trend.
2019
A second home
We open our second store on Lasi Road, Hub Chowki — bringing Al-Madina beyond Quetta.
2024
A new chapter
We bring the full collection online, so the ritual you love is only a tap away.
What we stand for
The principles that have guided us since day one
Clean & Non-Toxic
Every product we stock is free from parabens, sulphates and needless fillers — only what your skin needs.
Cruelty-Free
We only carry brands that never test on animals. Kindness is part of every choice we make.
Proven by Time
Over 25 years of feedback from real customers shapes everything we stock — and everything we don't.
For Everyone
Skincare and beauty for all skin types, tones and generations. Beauty, inspired by real life.
A note from our founder
“We never set out to chase trends. We set out to stock only what our own families could trust — and over 25 years later, that's still the only brief that matters.”
Haji Murtaza
Founder, Al-Madina · Since 1998
Come say hello
Find us in Quetta and Hub Chowki. Visit us in-store for a personal skincare consultation.
Quetta
Churi Gali, Quetta
Hub Chowki
Lasi Road, Hub Chowki
Discover the collection
Over 25 years of trusted beauty, all in one place. Find the ritual that fits your skin.
Shop the Collection